With Circular Way, circular fashion isn’t just a path to follow. It’s an experience to be lived. From our groundbreaking selection of the world’s most regenerative clothes to our end-to-end circular shopping experience, we bring circular fashion to life.
Circular fashion is a world in which all clothes are used fully, reclaimed and regenerated into new clothes. Sadly, the fashion industry is a million miles away from this ideal. Currently, 85% of clothes end up in landfill (most of them perfectly wearable), and less than 1% of clothes are regenerated into new clothes.
True circularity can never be achieved by simply throwing clothes in a recycling bin or reselling things occasionally. It requires a full-scale shift in how clothes are designed, sold and used.
Circular Way uses advanced technology to transform our relationship with clothes. The result is a fashion experience that’s more fun, more engaging and of greater value than anything that’s come before.
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